600 & Rising

During a summer filled with protests and public demands for reform sparked by the murder of George Floyd, a group of over 600 Black advertising professionals signed an open letter to demand an end to systemic racism in the creative industry, and calling attention to a lack of publicly disclosed agency diversity data across the industry. Working closely with CD Nijel Taylor from Siegel + Gale, I developed a collection of palettes, type treatments and style frames that were provided to the in-house team and further developed into 600&Rising’s branded assets.

My Role Branding, Design
Creative Direction Nijel Taylor
Design Genesis Henriquez, Shannon Gordon