Cartoon Network Rebrand

José and I developed a series of looping glyph animations that could serve as an arrow to point to information on title cards. I created my animation concepts by referencing the lighthearted and snappy feeling of Golden Age looney tunes motion, which leaned on animation pillars such as anticipation, secondary action and squash & stretch . The looping sequences below were selected by the CDs and recreated in After Effects by our 2D animators.

My Role Design, Cel Animation
Agency BUCK
Art Direction Eduardo Gooda
Creative Direction Jeni Wamberg, Mike Payne
Design José Flores