Nike Winflow Launch

Some early explorations for the launch of Nike’s Winflo 8.  At this point we were still figuring out tone and what metaphors to lean on, and these styleframes helped us land on whimsical. Personally, I want the sneaker wearing flower to get it’s own campaign 🌻

My Role Illustration, Storyboarding
Agency BUCK
Art Direction Sol Lee
Creative Direction Janice Ahn, Jenny Ko